Improving Ad Performance with Smarter Dashboards

By visualizing ad spend against performance, healthcare companies can uncover quick opportunities to reduce waste and increase conversions, even without full patient-level attribution.
KEY RESULT
+57%
increase in campaign conversions
Challenge
Healthcare companies often lack visibility into whether digital ad spend is driving valuable patient volume.
Solution
Keith built custom dashboards to track ad performance in real time, empowering in-house teams to oversee agencies and improve campaign quality.
Company
Physical Therapy Marketing
Industry
Healthcare / Dental
Services
Digital Ad Strategy, Performance Dashboards, Google Ads Optimization, Conversion Tracking & Analytics

Digital advertising is one of the most effective ways to drive new patient volume, but it can also become a blind spot without the right tracking in place. Many healthcare companies rely on third-party agencies to manage campaigns, but don’t always have access to the full picture. And without patient-level attribution, it can be difficult to know what’s actually working.

Keith helped one healthcare organization make meaningful progress by focusing on what they could control: building visibility into campaign performance and creating smarter internal oversight.

What he built:

  • Custom dashboards connected directly to Google Ads
  • Clear visual comparisons by channel, campaign, and conversion type
  • Tools to monitor:
    • Conversion volume and lead quality
    • Bidding strategies
    • Campaign Quality Scores
    • Performance by location, device, and ad type

What changed:

  • Internal teams gained better visibility into ad performance and made faster, more informed decisions
  • Campaign updates were based on actual lead quality and cost-efficiency

Key outcomes:

  • 57% increase in conversions by improving campaign structure and ad quality
  • Over $200K in savings from pausing campaigns that were underperforming against cost benchmarks

With the right dashboards in place, this team was able to improve ROI, manage spend proactively, and make the most of every ad dollar.

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